Soccer Distancing - NYC Footy
In March 2020, New York started hearing about a pandemic, and in a couple of weeks, the virus had taken over the city.
But what can a brand that only knows about soccer do to help create awareness about the importance of social distancing?
We got an idea: Let’s use soccer.
Disclaimer: I prefer to call it football
Video Case
Instagram Live classes
With our League referees explaining how measure a safe distance.
Content Video
Animated Tutorials
Explaining the rule with everyday situations
Direct Mail
We gave New Yorkers an official foam-spray to mark their safe space.
It was the same spray referees use during games.
And we translated the other recommendations from the CDC
Credits
Campaign for NYC Footy 2020
Copywriter: Felipe Molina
Art Director: Carlos García
Animations: Jair Villegas