THE PEPSI 18 WEEK SEASON PACK
For the new NFL season (2022-2023), Pepsi wanted to create a pack of Pepsi that fans could enjoy all season long. And what better way to enjoy the season than living inside a gigantic pack of Pepsi exclusively designed for football watching?
We created The Pepsi 18-Week Pack. A tiny home tailored to watch football games. Fans could add it to their cart on Instacart as part of their grocery list, but only one lucky fan brought this baby to their backyard.
The tiniest home for the biggest fan.
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Agency: VaynerMedia
CDs: Felipe Pavani, Andre Bittar
Sr. Art Director: McKailey Carson
Sr. Writer: Felipe Molina